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Corporate identity is defined as a set of attributes and values that every company or any individual possesses: its personality, its reason for being, its spirit or soul... The image that the company reflects through its personality will make it identify from others.


A logo is that distinctive or emblem made up of letters, abbreviations, among the most common alternatives of a specific company, product or brand. Normally the logo includes some symbol that allows its observers to immediately associate it with the brand, company or product in question.

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